Regional Growth Challenge
Context: A Malaysian group in marketing and advertising services was looking to identify innovation avenues to rejuvenate its business growth in ASEAN. 108GP facilitated their innovation & growth workshop.
Client
A global leader in building material
Context
- Client had grown across the world through inorganic means
- Was looking at Asia, as next frontier for growth
- Wanted to develop a growth agenda for ASEAN region, having explored its opportunities in India and China
Challenge
Develop a growth plan for ASEAN by
- Conducting a quick assessment of ASEAN markets
- Establishing a potential opportunity based on market size & structure